Research

Exclusive insights, research and trends from the Global Technology Industry Association (GTIA).

End-User AI Adoption

Learn how ITSP customers are using AI

Download >

Q2 Channel Economic Tracker 2026

Channel optimism holds as oil, tariffs and war keep pressure on

Download >

AI Adoption in the Channel

What ITSPs are actually doing, what’s working and where to start.

Download >

Q1 Channel Economic Tracker 2026

Channel hedges bets on Q1 economic outlook

Download >

State of the Channel 2026

Exclusive insights into channel trends impacting MSPs and tech vendors

Download >

State of the Channel 2026: ANZ

Strategic AI adoption from ANZ balances steady growth with operational maturity

Download >

State of the Channel 2026: ASEAN

High-growth momentum from ASEAN fuels innovation and competitive transformation

Download >

State of the Channel 2026: Benelux

Collaborative ecosystems from BENELUX unlock new value and differentiation opportunities

Download >

State of the Channel 2026: DACH

Structured growth and technical rigor from DACH guide next-generation channel models

Download >

State of the Channel 2026: UK& Ireland

Market evolution and digital ambition from UK&I drive next phase of growth

Download >

Channel Economic Tracker - December 2025

Channel economic sentiment split at the close of the year

Download >

Channel Trends in Cybersecurity 2025 - DACH

Aufschlussreiche Kanalforschung aus der DACH-Region

Download >

Channel Trends in Cybersecurity 2025 - Benelux

Perceptive cybersecurity research from Benelux

Download >

Channel Trends in Cybersecurity 2025 - ASEAN

Perceptive cybersecurity research from ASEAN

Download >

Channel Trends in Cybersecurity 2025 - ANZ

Perceptive cybersecurity research from ANZ

Download >

Channel Trends in Cybersecurity 2025 - UK and Ireland

Perceptive cybersecurity research from UK and Ireland

Download >

Channel Trends in Cybersecurity 2025 

Engage customers who view cyber resilience as a business-critical necessity

Download >

Channel Economic Tracker - November 2025

Channel sentiment around tariffs and trade policy show uncertainty across several indicators.

Download >

Channel Economic Tracker - October 2025

Sentiment around tariffs and trade policy takes an optimistic turn

Download >

Channel Economic Tracker - September 2025

Sentiment shows economic unpredictability and uncertainty

Download >

Channel Economic Tracker - August 2025

Economic sentiment shifts for ITSPs in North America

Download >

Channel Economic Tracker - July 2025

Positive economic sentiment, but ITSPs more murky looking forward

Download >

SMB Technology & Buying Trends 2025

Insights and takeaways from today's small-business customers

Download >

Channel Economic Tracker - June 2025

Economic fears may have eased slightly, according to channel firms

Download >

Channel Economic Tracker - May 2025

Monthly update measures industry sentiment on the U.S. economy

Download >

State of the Channel 2025

Exclusive insights into channel trends impacting MSPs and tech vendors

Download >

State of the Channel 2025 ANZ Brief

Exclusive channel research from Australia and New Zealand

Download >

State of the Channel 2025 ASEAN Brief

Insights and channel trends in ASEAN countries

Download >

State of the Channel 2025 Benelux Brief

Latest channel insights for Belgium, the Netherlands and Luxembourg

Download >

State of the Channel 2025 Benelux Brief (Dutch)

Laatste kanaalinzichten voor Belgium, Nederland en Luxemburg

Download >

State of the Channel 2025 DACH Brief (Deutsch)

Einblicke aus Deutschland, Österreich und der Schweiz

Download >

State of the Channel 2025 DACH Brief (English)

Insightful channel research from Germany, Austria and Switzerland

Download >

State of the Channel 2025 UK & Ireland Brief

Channel research and trends from the United Kingdom and Ireland

Download >

IT Industry Outlook 2025

10 trends to watch across the IT channel

Download >

State of the Channel 2024

Market insights impacting IT channel businesses

Download >

State of the Channel 2023

Top channel trends and business challenges

Download >